Activin Wine Group
Imports, distributes and sells
high quality wines, waters,
coffees and cosmetics

Our Company

Activin Wine Group is a passionate organization that imports, distributes, and sells high-quality wines, coffee, and cosmetics in the Dutch market.

The company operates with a strong emphasis on flexibility, maintaining short lines of communication, and offering a diverse portfolio. To cater to various markets, Activin Wine Group is divided into six Strategic Business Units: Activin, L’Exception, The Winelist and The Winelist.

Business Units

Activin focuses on supplying the off-trade market, including supermarkets, duty-free shops, airlines, and off-trade wholesalers.

L’Exception caters to the on-trade business, serving middle and top-range restaurants, hotels, theatres, catering services, and independent wine shops.

The Wine List specializes in e-commerce solutions for premium B2C wine sales, offering a high level of service to end consumers.

Our Story

The story of Activin

Bert de Boer started this company back in the day with a box of wine in the backseat of his Fiat 500. The relationships he has built since then are still at the core of the organization and its network. These collaborations and partnerships have resulted in a diverse and exclusive selection of quality wines from virtually every major wine-producing country worldwide. We not only seek long-term relationships based on trust and respect with our suppliers but also with our clients. This forms the foundation of our organization.

The people behind Activin

Activin stands for hard work, quick communication, and collaboration. And, of course, it also stands for laughter, celebrating success, and enthusiastic colleagues. Together, we shape Activin into a company that transcends being merely an importer and distributor of wines and waters.

Our Objectives

The primary objectives of Activin Wine Group

Exclusive and broad portfolio
Leading player in off-trade and on-trade markets
Supplying quality and quantity
Partnership with suppliers and customers
Selective distribution
Innovative and progressive marketing policy
Brand building
Teamwork

Activin Wine Group

Activin Wine Group Imports, distributes and sells high quality wines, waters, coffees and cosmetics