Activin started to sell wine to the main supermarkets in 1996. Up until today Activin focuses on supplying the off-trade market, which also include cash & carry stores, duty free, airlines and off-trade wholesalers. Activin adds value to her brands by offering innovative consumer campaigns and works on a data driven way to obtain the best and most relevant consumer insights. In that way we manage expectations and are able optimise our position.
Some key partners:
- Albert Heijn supermarkets
- Gall & Gall wine specialist stores
- KLM Royal Dutch Airline